Archmark in Partnership with the Architect Marketing Institute
SEO For Architects Course
Learn How To Use Content Marketing & Social Media To Attract Your Ideal Clients & Win Better Projects
• Payment Plan Available: 3 installments of $347 •
Who Is This For?
What Is Included?
Bryon McCartney
Chief Creative Strategist, Archmark
Sounds Great... How Do I Get Started?
• Payment Plan Available: 3 installments of $347 •
Earn 10 LU of Continuing Education / CPD Credit!
AIA CES Provider Statement
Architect Marketing Institute is a registered provider of AIA-approved continuing education under Provider Number 40119272. See additional details below.
8-Week Course Outline
- 1Intro / Ideal Clients
- 2Becoming "Known"
- 390-Day Content Plan
- 4Expertise Engine™ System
- 5Repurposing
- 6Social Scheduling
- 7Tools & Tech
- 8How to Measure & Manage Success
Weekly format
Each week we will start with a quick round-robin status check, giving participants a chance to raise challenges and issues they are struggling with. We will then follow with a combination of training, hands-on coursework reps, and our weekly wrap-up and Q&A.
Week 1 Intro/ideal clients
Meet your instructors and course participants. Outline clear goals for your SEO, Content and Social Media Marketing with Archmark’s S.M.A.R.T. Goal planner. Complete your Ideal Future Client persona workbook assignment.
Week 2 Becoming “Known”
Review benefits of being seen as an expert. Learn how to define/refine your “Expertise Buckets,” the four categories of content, and how to track your proof points. Complete associated workbook assignments.
Week 3 Creating Your 90-Day Content Plan
Understanding Search Engine Optimization (SEO), how to track results using SEMRUSH, how to research topics/keywords. Content topic refinement. Content mapping & planning month 01.
Week 4 The Expertise Engine
Enlisting help. Brainstorming questions, the A.I.D.A. structure. How to record your interview, how we do it, our tech setup, and post-production tools. The interview, prepping and recording. Assignment, conduct your first interview.
Week 5 Content Post-production, Publishing, and Repurposing
Post-interview, transcribing and editing using Descript. Writing your article, blogging best practices, publishing your article, optimizing for SEO. Assignment: write and publish your first blog post.
Week 6 Scheduling Social Media Content
Blog article reviews/hot seats. Identifying snippets to repurpose for social media. Using Missinglettr for social media scheduling. Canva demo.
Week 7 Tools and Technology
Challenges and issues review. Other tools and technologies to accelerate the process. SEO and content research tools, “gamify” your content writing with Frase. How to write 1500 words in less than an hour using AI. Assignment, setting up Google Analytics and Search Console.
Week 8 Measuring & Tracking Progress & Course Wrap-up
Using Google Analytics and Search Console to measure and track your results. How to use SEMRUSH to track your top keywords. Course wrap-up final Q&A.
NOTE: Course content is subject to change. We won't hesitate to improve the outline and the materials we cover!
Special Limited Time Bonuses
Total Value: $1791
• Payment Plan Available: 3 installments of $347 •
30 day Guarantee
30 Day Full Money Back Guarantee!
If, for any reason, you're not delighted with this course, you can get a full refund anytime within 30 days after you start the course. No hassle, just email support@archmarketing.org and we'll give you a swift refund.
FAQ
Yes.
The information in this program can be applied to improving your website’s content or creating high-quality content for a new or updated website.
Ready to Get Started?
Simply click the button below (or any of them on this page), fill in the order form, and you'll get an immediate email welcoming you to the course. The first training session will be Monday July 12 at 1 pm US Pacific Time.
• Payment Plan Available: 3 installments of $347 •
AIA Continuing Education Program
Earn 10 LU of Continuing Education / CPD Credit!
Course Details
AIA Course Number: AMI-SEO-2
Delivery Method: E-learning
Program Approval Expiration Date: 6/3/24
Prerequisites: None
Program Level: Beginner
Advance Learner Preparation: None
Program Title:
SEO for Architects: How to Use Content Marketing and Social Media to Attract your Ideal Clients and Win Better Projects
Program Description:
In this 8-session course, you will learn a highly effective process that will help you attract high-value clients and become known as ‘go-to’ architects in your areas of specialty.
Both the Architect Marketing Institute (AMI) and Archmark Architect Branding & Marketing (Archmark) have been helping architects over many years to attract and win better projects.
Archmark has evaluated over 550 architecture firm websites and found the key factors that help firm owners get found online. More and more, clients are looking for answers online. They are seeking expert information, resources, and know-how to educate and inform themselves prior to starting a project.
In this course, Archmark co-founder Bryon McCartney will share proven methods and processes to transform your firm’s website and social media profiles into top resources for prospective clients in need of your services.
You’ll learn how to create an ‘Expertise Engine,’ an easy to implement system for creating high-value content which positions you and your firm as an authoritative resource for your ideal future clients. You will learn how to focus your content and social media marketing efforts to be more effective, and less time consuming. Discover how to create content that you can easily write, share, and post to get found online and create new opportunities for your firm.